What is the impact of candy-like flavoured e-cigarette adverts on children?

Our first contribution comes from Dr Milica Vasiljevic, Research Associate at the Behaviour and Health Research Unit (BHRU), University of Cambridge, UK. Milica describes her recently published experimental study on e-cigarette advertising which was also awarded the 3rd SPAN Poster Prize at the EUSPR conference in Ljubljana in 2015. She then discusses her own research findings in relation to the new EU Tobacco Products Directive which will come into force in May 2016.

E-cigarettes: potential for benefit or harm?

The availability and use of electronic cigarettes (e-cigarettes) has risen rapidly in the last three years with an estimated 2.6 million people using e-cigarettes in the UK in 2015 and 11.8 million in the USA in 20141,2. E-cigarette use is also rising amongst children and adolescents, raising concerns that their use could lead to tobacco smoking3,4. Continue reading

  1. Action on Smoking and Health (ASH). Use of electronic cigarettes (vapourisers) among adults in Great Britain. May, 2015. http://www.ash.org.uk/files/documents/ASH_891.pdf []
  2. Schoenborn CA, Gindi RM. Electronic cigarette use among adults: United States, 2014. NCHS data brief, no. 217. Hyattsville, MD: National Center for Health Statistics. 2015. []
  3. Action on Smoking and Health (ASH). Use of electronic cigarettes among children in Great Britain. June, 2015. http://www.ash.org.uk/files/documents/ASH_959.pdf []
  4. Centers for Disease Control and Prevention. Tobacco use among middle and high school students—United States, 2011–2014. MMWR Morb Mortal Wkly Rep 2015;64:381–5. http://www.cdc.gov/mmwr/preview/mmwrhtml/mm6414a3.htm?s_cid=mm6414a3_e []